Caroline Bass, Licensed Associate Real Estate Broker at Corcoran, was featured in “The Property Perspective: How Real Estate Professionals Are Rethinking Content,” published by HausSnaps on October 1, 2026. Read the original article on HausSnaps.
The piece profiles five real estate professionals on how they use content. HausSnaps described my approach as translating more than two decades of Manhattan experience into clear, timely guidance for buyers and sellers.
What My Videos Cover
Most of my videos answer questions I am already discussing with clients. That includes changes to NYC real estate laws and taxes, co-op and condo rules, pricing, closing costs, and how neighborhoods differ.
I stay with the market I know firsthand. That means Manhattan co-ops and condos, especially on the Upper East Side, the Upper West Side, and the blocks around Central Park. Even when I post about a specific property, I want the viewer to learn something.
The Pied a Terre Tax Video
The clearest example is a Reel I made on New York City’s pied a terre tax. It reached owners, buyers, and sellers at the moment they were trying to understand what the tax meant for them.
HausSnaps reported that the video led more than 30 property owners to reach out with questions. Several of those became broader conversations about selling, timing, and property value. For the full explanation, see what New York City’s pied a terre tax means for Manhattan buyers and sellers.
What This Means If You Are Buying or Selling
I have sold Manhattan real estate since 2005. For most of that time, people saw the depth of that experience only after a referral and a first conversation.
Video changes that. You can watch a few of my explanations and see how I think about pricing, co-op boards, and the rules affecting NYC owners. By the time we speak, you already know whether my approach fits.
I do not measure a video by its views. One owner of a $3 million apartment who needs an agent matters more than 100,000 views from people who never will.
If you are weighing a sale, start with what a Manhattan seller’s agent does. If you are buying, see how I work with Manhattan buyers. My latest videos are on Instagram at @carolinebassnyc.